Product Manager Certification (PMC)™ Training Course

Course Information

  • the date

17/02/2025

  • Duration

5 days

  • The city

Dubai

  • Cost
  • Type

in-house

Course details

Product management is a cross-functional discipline that exists between business, technology, and UX design. It is concerned with launching unique products to meet market needs and deliver value to customers by guiding teams through the product lifecycle. Therefore, product managers must be strategic and have skills enabling them to manage each process tactfully.

With American Matech, you can enter the world of product management, master the art of building unique products, and successfully launch them into markets. This course is designed to provide participants with the skills and tools needed to conduct market research, ensure strategic alignment, design products, and develop a go-to-market strategy.

The course involves numerous exercises and activities that allow participants to practice what they've learned and gain practical experience.

عند الانتهاء من شهادة مدير المنتج، سيتمكن الحضور من:

تحديد الأدوار والمسؤوليات التي تقع على عاتق مديري المنتجات.

بناء وتطوير المنتجات وإطلاقها في السوق

فهم العملاء ونقاط ضعفهم لتطوير تجربة منتج مؤثرة.

إنشاء شخصية العميل ورسم خريطة رحلة العميل لتحقيق التأثير

مواءمة فرق المنتج وأصحاب المصلحة من خلال التواصل والإدارة الفعّالة.

إنشاء تجربة المستخدم (UX) للمنتج.

وضع خطة طرح المنتج في السوق لإطلاق المنتج وتسويقه.

دورة تدريبية حول شهادة مدير المنتج (PMC)™ مثالية للأفراد الذين يسعون إلى تطوير خبراتهم في إدارة المنتجات ودفع نجاح الأعمال:

مديرو المنتجات
أصحاب المنتجات
رجال الأعمال وأصحاب الأعمال
مديرو المشاريع
محللو الأعمال
محترفو التسويق والمبيعات
مصممو تجربة المستخدم/واجهة المستخدم
المستشارون والموجهون
القادة الهندسيون
المتخصصون الفنيون

Course outline

Introduction to Product Management

  • Introduction to Product Management
  • Defining product management and its key related terms
  • Identifying the importance and benefits of product management
  • Discussing the roles and responsibilities of a product manager
  • Key skills and competencies required for product managers
  • Overview of the process of product development

Strategic Alignment

  • Defining strategic alignment in product management
  • Identifying the importance of strategic alignment of the product team and stakeholders
  • Techniques for aligning the product team with stakeholders
  • Exploring tools and strategies for effective communication with teams and stakeholders
  • Techniques for the motiving product team and improving their productivity
  • Best practices for setting objectives and measures to evaluate team performance
  • Overview of the process of setting product objectives
  • Case studies about the impact of product teams and stakeholders on product management

Understanding Customers

  • Discussing the significance of understanding customers’s needs and pain points
  • How to identify customers’s needs and pain points
  • Techniques for creating a customer persona
  • Strategies for mapping the customer journey
  • Defining Product-Market Fit
  • The process of creating and validating the opportunity hypotheses
  • Techniques for validating the opportunity hypothesis:
  • Effort vs. user value
  • A/B testing
  • Customer interviews

Product Design and Requirements

  • Understanding product requirements and its components
  • Exploring the elements of the Product Requirements Document (PDR)
  • Defining Minimum Viable Product (MVP)
  • Discussing how to create and develop MVP
  • Utilizing Figma to create user experience
  • Exploring the elements of the product roadmap
  • The process of designing and sketching a product
  • Understanding product design patterns:
  1. MVC
  2. Designing APIs
  • Real-world examples of effective product design processes

Go-to-Market Plan

  • Defining Go-To-Market (GTM) strategy
  • Discussing the purpose and benefits of GTM
  • Steps for creating a GTM strategy
  • Best practices for implementing GTM strategy and launching products
  • Discussing strategies for marketing a product across different channels
  • Best practices for creating compelling messages
  • Case studies about the implementation of GTM strategy

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